This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that glob... (more)

Since most any two words can and will be put together in this world, what with us being Homo Loquens and all, it is easy just to shrug when you hear new colloquies like 'social software,' 'social networking' or 'social computing' and dismiss them as just three more inevitable permutations in a world of whirling words and phrases. But this time, trust me, things are different. I would go so... (more)

New-Media on Ulitzer This year we have seen almost every company, every blogger and his duck, feverishly posting their "annual predictions" before the December 31 deadline, as if there is such a deadline, and as if anyone cares about what they think in most cases. This is followed by a dozen or so 'paid' predictions news releases every day by companies who are pushing their "wish lists f... (more)

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In life, as in business, branding is more effective, powerful and sustainable than marketing a ... (more)


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